Ditch the Script, embrace The Drop
Ben TinsleyStop choreographing video, and embrace 'The Drop'. Learn why unscripted, human-led content delivers authentic trust and the most powerful marketing moments— even in highly-regulated industries.
Insights
Ben Tinsley
Video is the quickest way to Validated Claims of Value
Ben TinsleyWhy is video the ultimate tool for trust? Discover The Ladder of Validation and see why public, third-party endorsement is key to amplifying your credibility and establishing market leadership.
Start With What You Can't Say
Ben TinsleyIn highly-regulated sectors, compliance needn't kill authenticity. Discover the "Compliance-Authority Paradox" & how defining what you can't say is actually the key to unlocking bold video content.
Value to the Viewer First
Ben TinsleyForget algorithms and attention spans. The drop in video engagement proves viewers are more discerning. Teach, solve, or answer to reverse the trend and guarantee a stronger video ROI.
The Paradox of Simplicity
Ben TinsleyIs your video content too complicated? Learn the Paradox of Simplicity: how deep expertise accidentally leads to overcomplication, and why distilling your message is key to powerful video marketing.
Replace Performative Authenticity with Demonstable Authenticity
Ben TinsleyGenerative AI will change how video is seen as a medium, which will have an effect on how you can make video work for your business. For starters, the message will have to work harder.