Advocacy Videos: EVIDENCE-driven content that
builds trust & drives action
At Bear Video, we coined the term Advocacy Videos to describe the kind of content we feel the modern marketing landscape needs more of: real stories, told by people of significance — your customers, your team, and those who believe in your mission.
In a world of hype, these proof-driven, human stories stand out. Put to work, they bridge the Credibility Gap — the gap between what you say about your business, and what people actually believe — and help you build trust, overcome any lingering scepticism, and inspire action from your desired audience.
BUILT FOR REGULATED INDUSTRIES
Our process is designed with compliance at its core. We understand that in highly-regulated industries, what you can't say is often just as important as what you can.
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From Discovery, where we define the boundaries of what can and can’t be said, to our Interview Framework, which keeps contributors relaxed and authentic — all without relying on scripts (see below) — every stage balances natural storytelling with regulatory safety. Add to that our Narrative Cut stage, giving compliance teams early oversight, and you get content that feels human, passes compliance, and builds the trust your audience needs to act.
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DITCH THE SCRIPT, EMBRACE 'THE DROP'
The most powerful moments in video can’t be scripted. They happen when real people are given the space to speak in their own words, without pressure, and without the requirement for a ‘performance’.
Accordingly, at Bear Video, we don’t do scripts.
When you refuse to shoehorn words into people’s mouths, something magic happens: they say something better than anybody could have scripted anyway. We call this phenomenon 'The Drop'. These become the moments where real trust is built, and the timeless power of stories – baked into human nature - are unlocked.
Of course, in highly-regulated industries the challenge here is compliance – knowing what can and can’t be said. That’s where our expertise comes in: we use our framework to let contributors speak in their own authentic voice, while shaping the content so it’s fully compliant.
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Read more about why this is important to us here.
companies making their stories SPEAK VOLUMES...
Don’t let your stories go untold
The right video can make all the difference.